The 'Celebrate You' Campaign Encourages Consumers to Love Themselves

By: Katherine Pendrill - Feb 8, 2016
References: & bustle
Neon Moon's new 'Celebrate You' campaign marks Valentine's Day with a body positive message. While Valentine's Day is often characterized by unrealistic expectations about relationships and romance, this company is sending a different kind of message.

The Celebrate You campaign moves away from the idea of celebrating external relationships by focusing on the idea of self love. The company conveys this body positive message with a promotional video that includes women of all shapes, sizes and skin tones dancing in their favorite Neon Moon undergarments. Instead of promoting unrealistic beauty standards, the video celebrates natural beauty in its many forms.

The video demonstrates a growing movement away from traditional Valentine's Day marketing by focusing more on reality than fantasy.