The Lane Bryant This Body Campaign Focuses on Positive Imagery

By: Meghan Young - Feb 10, 2016
References: lanebryant & refinery29
More and more people in the fashion industry is embracing positive body imagery, the latest coming in the form of the Lane Bryant This Body ad campaign. A role model for some time now in this vein, the fashion designer encourages people to rethink what their beauty ideal is. The brand's CEO and president, Linda Heasley, says, "Lane Bryant redefined sexy with the #ImNoAngel campaign. We started the conversation with a bit of humor, and obviously struck a chord. We continued the conversation and focused on more and better representation with the #PlusIsEqual campaign. Today’s 'This Body' campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception."

The Lane Bryant This Body ad campaign stars Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt. It was shot by Cass Bird.