ELXR is a Toronto Cold-Pressed Juice Bar with Clever Packaging

By: Rebecca Byers - Aug 3, 2015
References: thedieline
Featuring unique symbols and a clean, san serif font, ELXR Juice Lab is able to distinguish itself as a cold-pressed juice bar that is a cut above the rest. Created by Jackson Wynne Branding Design Studio, the dynamic packaging range includes clever names for unique blends such as a green juice entitled 'Second Base' in clean glass bottles that adhere to the laboratory aesthetic.

Included in the visual identity created by Jackson Wynne Branding Design Studio are the bottle designs, logo, in-store promotional items such as menus, reusable shopping bags and a website design. Both the design studio and juice lab are Toronto-based.

Uniquely named fruit and vegetable juices produced in ELXR's cold-pressed laboratory include After Party, Pina Vida, Zinc Mine, Picante Punch, Soothe Operator, Toxin Flush and Deep Breath.