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Hot Chocolate Energy Bars

This Energy-Boosting Snack Bar is Now Available in a Festive Flavor

— November 12, 2015 — Lifestyle
'CLIF BAR' has added a festive flavor to its collection of energy-boosting snack bars. Although energy bars are a great way to refuel on the go, these products do not always taste as good as other snack foods. CLIF BAR is giving consumers a tasty new option when it comes to choosing an energy-boosting snack.

The latest addition to the CLIF BAR collection is the 'Hot Chocolate' flavor. Similar to the brand's other products, the tasty snack bar is made from a combination of healthy ingredients such as organic rolled oats, brown rice syrup and soy rice crisps. To mimic the taste of hot cocoa, this particular energy bar is infused with extras such as soy white chocolate and cocoa butter. The result is a festive flavor that delivers the taste of a beloved seasonal treat.

The new Hot Chocolate CLIF BAR joins existing holiday flavors such as Iced Gingerbread and Spiced Pumpkin Pie.
Trend Themes
1. Festive Flavors in Energy Bars - The inclusion of seasonal flavors in energy bars presents a potential market disruption to traditional snack foods.
2. Healthy Ingredients in Snack Bars - The use of organic and nutrient-dense ingredients in energy bars has the potential to disrupt the traditional snack food industry.
3. Infused Flavoring in Snack Foods - The use of non-traditional flavors in snack food production has the potential to disrupt consumer preferences and market options.
Industry Implications
1. Health Food and Supplements - Energy bars align with the health food industry, providing an intersection for potential market disruption.
2. Confectionery Products - The inclusion of festive, sweet flavors in snack bars has the potential to compete with the confectionery market.
3. Food and Beverage Manufacturing - The evolving trend of using nutrient-dense and organic ingredients in snack foods presents an opportunity for disruption in food manufacturing processes.
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