Elderberry Enchantment

The wildflower is incorporated into food and drink

Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors.
SCORE: 6.2
This Quarter and Mild Top 6 Examples: 3,614 Total Clicks Jan 16 - Mar 17
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Eccentric Cocktail Flavors - 'Tails Cocktails' Boast a Sophisticated Brand Identity
SCORE: 6.3
This Year and Warm 1,567 Clicks Pub: Oct 18, 16
Eccentric Cocktail Flavors
'Tails Cocktails' Boast a Sophisticated Brand Identity
The cocktail flavors offered by this brand come in a range that includes ingredients both classic and unusual. Called ‘Tails Cocktails,’ the brand chose to refresh its identity by... [More]
Frozen Wildflower Desserts - Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
SCORE: 6.9
This Quarter and Warm 478 Clicks Pub: Mar 17, 17
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style. The... [More]
Upscale Botanical Tonic Waters - The Azure Tonic Water Natural Drink Mixers are Deliciously Infused
SCORE: 6.2
This Year and Mild 662 Clicks Pub: Oct 26, 16
Upscale Botanical Tonic Waters
The Azure Tonic Water Natural Drink Mixers are Deliciously Infused
The rise in popularity of mixology and DIY cocktails has created a new demand for products like the Azure Tonic Water natural drink mixers. Designed by Pep Bernat Vizcaya, the Azure Tonic Waters... [More]
Flavoured Kefir Drinks - The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
SCORE: 5.1
This Year and Mild 432 Clicks Pub: Jun 23, 16
Flavoured Kefir Drinks
The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients
The British ice cream brand Yorvale recently debuted a line of flavored kefir drinks that give consumers a tasty new way to enjoy the fermented milk drink. In recent years, fermented food products... [More]
Sparkling Elderflower Drinks - Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
SCORE: 4
Mild 307 Clicks Pub: Jan 26, 16
Sparkling Elderflower Drinks
Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients
This Organic Sparkling Elderflower Drink from Whole Earth offers a more flavorful alternative to regular carbonated water. The organic sparkling beverage’s elderflower essence comes from a... [More]
Fruity Sangria Ciders - Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits
SCORE: 4.2
This Year and Mild 168 Clicks Pub: Jan 27, 17
Fruity Sangria Ciders
Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits
One of the newest additions to Portland Cider’s collection of Year Round Ciders is ‘Sangria Cider,’ which boasts a rich fruity flavor from orange, strawberry, pear, passion fruit,... [More]
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