Nature Valley's 'Granola Cups' Combine Whole Grain Oats with Nut Butter

By: Laura McQuarrie - Feb 8, 2017
References: naturevalley & foodbusinessnews.net
As well as offering a variety of granola-based products in the form of cereals, on-the-go snack bars and breakfast biscuits, Nature Valley is now introducing consumers to its newest product, 'Granola Cups.'

The ultra-portable Nature Valley Granola Cups combine a base of whole grain oats and nuts with a creamy nut butter filling, aiming to satisfy a desire for multiple textures in snacks. As Roy Bechtold, a senior scientist at General Mills describes: "Dual or multiple textures are very important to people. They want some creaminess, they want crunchiness or they want crispiness and chewiness." The Peanut Butter Chocolate and Almond Butter Granola Cups seem to satisfy on all counts, offering the crunch and sweetness of a cookie with the wholesomeness of granola and satisfaction of a hearty oatmeal square.