Body-Positive Playtime

Dolls are adapted to reflect more realistic body types

Implications - As media and advertising shifts to better reflect a more body-positive sentiment, this is extending to the offerings of toy brands as well, even for products like fashion dolls that aren't historically focused on realism. Parents, especially millennial parents, are careful about the message toys send to their children, leading to a demand for offerings that more closely reflect a variety of shapes and sizes.
SCORE: 6.9
This Quarter and Warm Top 4 Examples: 3,573 Total Clicks Mar 16 - Feb 17
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Consumer Insight Topics: Art & DesignDesignToysLife-Stages
Body-Positive Doll Collections - The New Barbie Fashionistas Collection Features Diverse Body Types
SCORE: 7.9
This Quarter and Warm 1,014 Clicks Pub: Feb 2, 17
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
The new Barbie Fashionistas collection will be released in Spring of this year and features a diverse array of body types, fashion styles and skin tones. The more diverse range of body types that... [More]
Body-Positive Barbie Dolls - The Ashley Graham Barbie Was Designed with Thighs That Touch
SCORE: 8.1
This Year and Warm 1,126 Clicks Pub: Nov 22, 16
Body-Positive Barbie Dolls
The Ashley Graham Barbie Was Designed with Thighs That Touch
This year, Mattel released an all-new series of shapely dolls, which feature Barbies that are tall, curvy and even petite—the company is continuing its efforts to be more diverse and inclusive by... [More]
Body Positive Bikini Campaigns - The '#nofomo' Campaign Encourages Women to Embrace Their Body
SCORE: 4.6
Mild 1,296 Clicks Pub: Mar 2, 16
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
In an effort to promote body positivity, Target has teamed up with Barbie to launch the ‘#nofomo’ campaign. In recent years, many brands have made attempts to use more diverse models and... [More]
Figurine Leg Braces - Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized
SCORE: 4.2
This Year and Mild 137 Clicks Pub: Aug 31, 16
Figurine Leg Braces
Shishka Bob Design Doll Injury Braces Help Children Feel More Normalized
Shishka Bob Design is the creative behind the Doll Leg Braces that are designed to fit small figurines and playthings belonging to children. The braces are developed to look and function just like... [More]
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