In recent years Mattel has responded to the backlash against its Barbie dolls by expanding its careers and occupations -- and the Barbie game developer is the next doll in the collection.
The common backlash against the dolls are that they promote unrealistic beauty standards for young girls and that they should not be something that girls aspire to be or look like. The new Barbie game developer comes with glasses as well as a laptop and tablet that each show miniature code. The goal is to "break down barriers" in this generally male-dominated profession and show that coding career aspirations are just as likely for girls as they are for boys.
This game developer Barbie shows that potential careers that are normally targeted towards boys and men are just as possible for girls and women.
Game Developer Dolls
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Designer Barbie Couture
Gender-Blurring Barbie Dolls
Doll-Inspired Clothing Lines
Hijab-Wearing Barbie Dolls
Realistically Proportioned Male Dolls