Consumers embrace a new world of artisanal beef
Implications - With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions.
Workshop Question - What elements of your offerings could be premiumized to emphasize quality to discerning consumers?
Trend Themes
1. Artisanal Meat Butcheries - Independent butcher shops are offering an elevated and authentic artisanal food shopping experience that also falls in line with the demand for sustainable food solutions.
2. Halal Meat Butcheries - The increasing demand for halal food products has spurred the growth of specialty halal butcher shops catering to the needs of halal customers.
3. Celebrity Chef Craft Meat Shops - Celebrity and renowned chefs are opening craft meat shops that work directly with ranchers and purveyors to offer sustainably and ethically raised whole animals.
Industry Implications
1. Food Retail - Businesses that want to cater to the growing demand for natural, authentic, artisanal and halal meat markets must improve their food production processes or invest in acquisition of certified meat suppliers to meet a more diverse market demand.
2. Restaurant - Restaurants can incorporate these types of artisanal, halal or craft meat butcher shops sourced and create marketing strategies to attract customers who value quality over bargain basement prices.
3. Ethical Food Sourcing - It is becoming increasingly important to find more humane, sustainable and ethical farming practices, and to provide consumers with full transparency of the source of ingredients, ensuring that the products for sale are better for themselves and the planet.
