This Campaign Features a Doll of Derek Zoolander and Barbie on Instagram

By: Laura McQuarrie - Mar 9, 2016
References: instagram & adweek
In addition to appearing on a real Valentino catwalk, Derek Zoolander also joined Barbie on Instagram for a modeling gig.

The @BarbieStyle account regularly documents the iconic doll's daily activities, including snuggling with her dog at home and being fitted for couture gowns, in addition to comical #TBT (Throwback Thursday) posts. For the arrival of Zoolander 2, a doll version of Derek Zoolander was created in order to help Barbie pick out handbags, learn to walk like a model and of course, learn how to master the Blue Steel pose. Other than the movie's main character, others like Hansel, Valentina and Alexanya also make appearances in daily social media posts.

In addition to connecting with a new generation of youth who are just being introduced to Zoolander, these fun Barbie posts appeal to fans of all ages.