Peek-a-Boo Pack

Brands offer critical shoppers an authentic view through window-infused packaging

Implications - Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images.
SCORE: 6.3
This Quarter and Warm Top 6 Examples: 13,901 Total Clicks Apr 15 - Feb 17
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodBranding
Pie Chart Packaging - Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
SCORE: 6.9
V. Hot 9,828 Clicks Pub: Apr 8, 15
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
Looking at the packaging of this nutritious soup, you can actually get an immediate idea of how healthy it is. This is rare for consumer packaged foods, which generally present the shopper with... [More]
Transparent Chocolate Packaging - 'Full of Flavor' Uses Illustrations to Represent Its Contents
SCORE: 7.6
This Year and Hot 2,268 Clicks Pub: Oct 22, 16
Transparent Chocolate Packaging
'Full of Flavor' Uses Illustrations to Represent Its Contents
‘Full of Flavor’ is a chocolate brand in Poland that is known for the eclectic array of toppings it adds to relatively simple chocolate bars. Using the typical milk or white chocolate... [More]
Luxurious Savory Pies - These Pies Are Offered in Elegant Transparent Boxes
SCORE: 6.9
This Year and Hot 1,155 Clicks Pub: Oct 4, 16
Luxurious Savory Pies
These Pies Are Offered in Elegant Transparent Boxes
These savory pies are offered in partially transparent boxes that have a sophisticated design. The term “luxury” is not often associated with pies but the creative agency ‘Fable &... [More]
Modernized Muesli Packaging - This Snack Brand Decided to Redesign One of Its Classics
SCORE: 4.5
This Year and Mild 195 Clicks Pub: Oct 25, 16
Modernized Muesli Packaging
This Snack Brand Decided to Redesign One of Its Classics
The brand ‘Naujasis Nevezis’ from Lithuania decided to revamp its muesli packaging after recognizing that it had become too dated. The brand enlisted the design studio ‘Love... [More]
Transparent Boxed Cookies - This Cookie Branding Captures the Product's Homemade Quality
SCORE: 3.5
This Year and Mild 231 Clicks Pub: Oct 7, 16
Transparent Boxed Cookies
This Cookie Branding Captures the Product's Homemade Quality
This range of boxed cookies is able to simultaneously capture a rustic quality while also being sophisticated in their design. The cookies come in small cardboard boxes that retain their natural... [More]
Minimalist Gourmet Pasta Branding - These Boxes Were Designed to Make Their Contents Look Luxurious
SCORE: 3.8
This Year and Untested 224 Clicks Pub: Nov 23, 16
Minimalist Gourmet Pasta Branding
These Boxes Were Designed to Make Their Contents Look Luxurious
This gourmet pasta is featured in packaging that was created by the ‘Luminous Design Group’ and appears as both contemporary and sophisticated. The pasta comes in white boxes that... [More]
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