'Java Me Up' Brands Its Solid Coffee Snack as "Coffee That Never Spills"

By: Laura McQuarrie - Feb 8, 2017
References: coffeesnacks & google
Java Me Up Coffee Bars are being introduced to the market as solid coffee snacks made with rolled oats, chocolate and coffee that "never spill." As an alternative to drinking a caramel macchiato and cafe mocha, coffee lovers now have the chance to enjoy these flavors in a convenient bar form.

As entrepreneur Lisa Newmann describes: "Consumers really like a bar format, but Java Me Up is not a nutrition bar or diet bar. It’s a coffee bar. We have designed a new category—the coffee snack."

For an energizing boost that still allows for portability, caffeinated ingredients are being worked into a range of on-the-go snacks. While one wouldn't pack a hot cup of coffee into a purse or backpack, solid coffee snacks in the form of snack bars are much easier to carry around without fear of spilling or going cold.