The 'Rackare' Wordplay Game Uses a Family-Friendly Packaging Design

By: Ady Floyd - Nov 16, 2015
References: & thedieline
The all-ages wordplay game called 'Rackare' was given a delightful packing design created by Joakim Bergkvist for Ninja Print. The game itself is similar to 'Cards Against Humanities,' but this version is family-friendly and appropriate for all ages.

Keeping the target consumers in mind, the packaging design was able to use bright colors and playing styles. Using these themes, the designer opted for black, white and bright orange as the main colors.

The package features a face-mimicking design on the front using diagonal stripes and a bright orange smiling mouth. The name of the game is also printed on the front in bold legible writing, which is written on an angle. The mouth, which appears to be open makes a great logo for the game since the car game is all about wordplay.