These Labels are Both Sophisticated and Playful

By: Mishal Omar - Aug 29, 2016
References: & packagingoftheworld
These energy bar labels were designed to appeal to adults and children alike with simple but playful imagery and colors.

The 'Day' energy bars contain healthy ingredients and the brand enlisted the creative agency 'mousegraphics' in order to represent that fact in the bars' packaging. The resulting food products are wrapped in simple brown paper that features the minimal ingredients that make up the contents of the packages. The ingredients are listed in bold colors and a font that is large and playful, ensuring that consumers know exactly what they are putting inside their bodies.

These energy bar labels are clear and concise, but still work to ensure that healh-conscious consumers are interested in the product when passing by.