TO BAZAKI's Juice Packaging Design Uses Jars Instead of Bottles

By: Laura McQuarrie - Oct 27, 2014
References: tobazaki & packagingoftheworld
As fresh-pressed fruit and vegetables juices become more popular, there are a ton of juice packaging designs that start to look the same. However, this one from the TO BAZAKI juice bar in Greece sets itself apart by pouring its juices into glass jars rather than bottles.

The name of the juice bar, "TO BAZAKI," itself means "The Jar" in Greek, which makes the packaging choice seem like a smart one in terms of branding. Since freshly pressed juices are best kept in glass jars, this design ensure that it offers optimal freshness, yet sets itself apart from the many other juice bottles on the market. One of the most clever details on the jars is an uppercase "B," which is made to look like a glass with a straw in it.