Pale Pink Persuasion

Millennial pink persists in all forms of branding and fashion

Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms.
SCORE: 8.2
This Quarter and Hot Top 6 Examples: 18,489 Total Clicks Oct 15 - Feb 17
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DEMOGRAPHICS
Consumer Insight Topics: FashionMarketingCosmeticsBranding
Sublime Fashion Branding - Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
SCORE: 7.4
Viral 9,142 Clicks Pub: Jan 13, 16
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
Fashion boutique Middle Sister is a Vancouver-based business that carries a number of local designer products. In addition to its clothing and accessory range, the boutique carries a number of... [More]
Korean Shoemaker Beauty Brands - Korean Shoemaker Sovo Has Launched Nuca Skincare
SCORE: 9.5
This Quarter and V. Hot 2,134 Clicks Pub: Feb 6, 17
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
Korean shoemaker Sovo has launched Nuca skincare line, a contemporary beauty brand that stands out thanks to subtle matte pink packaging and delicate typography. The new venture is a collaboration... [More]
Social Media-Inspired Beer - Hash Beer Feminizes Such Packaging for Its to be More Instagrammable
SCORE: 7.9
This Year and Hot 4,170 Clicks Pub: May 13, 16
Social Media-Inspired Beer
Hash Beer Feminizes Such Packaging for Its to be More Instagrammable
When it comes to “successful” photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels,... [More]
Miniature Beauty Advent Calendars - Charlotte Tilbury's Cosmetics are Packaged in this Calendar
SCORE: 8.2
This Year and Hot 860 Clicks Pub: Nov 30, 16
Miniature Beauty Advent Calendars
Charlotte Tilbury's Cosmetics are Packaged in this Calendar
Charlotte Tilbury cosmetics are some of the most sought-after among beauty gurus. For the people who have a makeup lover in their lives, this luxurious advent calendar would likely make an excellent... [More]
Modernized Velcro Sneakers - adidas Originals Gave Its Popular Stan Smith Model an Attractive Update
SCORE: 6.5
This Year and Hot 1,197 Clicks Pub: Oct 19, 16
Modernized Velcro Sneakers
adidas Originals Gave Its Popular Stan Smith Model an Attractive Update
The Stan Smith is well-loved by consumers, with a simplistic construction that’s recognizable, versatile and comfortable—looking to bring a new edge to it however, adidas Originals... [More]
Artisanal Rose Water Concepts - Rosita is a Rose Water Brand Concept by Parisian Agency JOAM
SCORE: 4.5
Warm 986 Clicks Pub: Oct 16, 15
Artisanal Rose Water Concepts
Rosita is a Rose Water Brand Concept by Parisian Agency JOAM
Rosita is a rose water brand concept developed by Parisian agency JOAM. In order to create a delicate, feminine branding scheme that still felt modern, JOAM used a dusty rose pink and rose imagery... [More]
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