The Solrug healthy bread packaging is emblazoned with a series of active cartoon characters to help create a sense of whimsy and universality when it comes to the product within. The Finnish sourdough rye bread is packed with protein and fiber, but low in salt and sugar, which makes it ideal as a healthier bread for active individuals to choose.
The Solrug packaging is designed by Oslo-based design studio Bielk & Yang and correlates the product to the brand's Finnish heritage in addition to Finnish stereotypes. While the word stereotype is often used in negative connotations, the case of the Solrug healthy bread packaging is an exception as it helps identify the best parts of the lifestyle of the Northern European country.
Cartoon Lifestyle Bread Packaging
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