Accelerated Active

Toy brands release high-tech solutions to encourage physical activity

Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit.
SCORE: 7.9
This Quarter and Warm Top 4 Examples: 7,018 Total Clicks Apr 16 - Feb 17
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Consumer Insight Topics: TechMobileGadgetsYouthLife-Stages
Children's Stationary Bike Toys - Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
SCORE: 8.6
This Quarter and V. Hot 2,278 Clicks Pub: Jan 4, 17
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Young children today are more connected to electronic devices than ever before, and Fisher-Price’s Think & Learn Smart Cycle is a way to harness that connection while still keeping kids... [More]
Physical Eduation Smartwatches - The adidas Zone Targets Schools to Promote Healthy Lifestyles
SCORE: 6.8
This Year and Warm 728 Clicks Pub: Apr 6, 16
Physical Eduation Smartwatches
The adidas Zone Targets Schools to Promote Healthy Lifestyles
It might seem as though everyone and their mother has a fitness tracker, but there is one group that is lacking when it probably shouldn’t be: children. Yet that may soon be remedied thanks to... [More]
Activity-Encouraging Trampolines - The Springfree Trampoline Encourages Kids to Get More Exercise
SCORE: 6.3
This Year and Warm 3,004 Clicks Pub: May 10, 16
Activity-Encouraging Trampolines
The Springfree Trampoline Encourages Kids to Get More Exercise
The Springfree Trampoline is a piece of connected play equipment that encourages children to get more exercise. These days, many parents are looking for fun and engaging ways to help kids stay active.... [More]
Gamified Youth Fitness Apps - The Owl Fitness Tracker is Designed to Turn Exercise into a Game
SCORE: 6.1
This Year and Warm 1,008 Clicks Pub: Jun 16, 16
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
‘Owl’ is a Kickstarter-funded fitness band and accompanying app that helps children stay active by turning exercise into a game. In recent years, there has been a growing push to use... [More]
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