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The MOVband is Designed to Fight Childhood Obesity

By: Michael Hines - Published: • References: movband & springwise
The MOVband is a new pedometer aimed at combating childhood obesity by making it cool to be active. The MOVband was designed by a mother of three and fitness instructor who noticed that typical pedometers are clunky and not very stylish. This redesign adds a little flash to the age-old step counter by attaching it to a sleek wristband.

The MOVband aims to get straight to the source of childhood obesity and is available to schools via a loan program. The MOVband encourages kids to keep walking by offering a variety of wristband colors as incentives to hit certain step counts. The MOVband is also available for purchase as a standalone item and sells for $19.99 with new wristband colors going for $4.99. Stats for Childish Step Counters Trending: Older & Chilly
Traction: 878 clicks in 146 w
Interest: > 3 minutes
Concept: MOVband
Related: 52 examples / 40 photos
Segment: Neutral, 4-12
Comparison Set: 19 similar articles, including: gmaps pedometer, tech fitness friends, and sports brand phones.