UNICEF Matches Every 12,000 Steps Walked with Food Aid for Kids

By: Cadhla Gray - Oct 19, 2015
References: target & mashable
UNICEF and Target partnered up on these kids' fitness bands that encourage health and activity as well as social responsibility. The activity-tracking wearables are a part of the UNICEF Kid Power program, which manages to tackle two problems simultaneously -- one of obesity in the United States and malnutrition in the developing world.

For every 2,500 steps, a child gets a Kid Power point -- five points and UNICEF delivers a package of food aid to a malnourished child in a developing country. The fitness bands and accompanying app were first tested in schools, proving to be very successful in Boston, Dallas and New York City. Now, they will be sold commercially so that families can be active together. This will allow parents to teach their children about the importance of giving back, while gaining the product a wider audience to enable the charity to raise more money for families in poverty.