The New P.A.M. Campaign is Dubbed 'Women are the Future'

By: Riley von Niessen - May 15, 2017
References: shop.perksandmini & hypebae
P.A.M. is a streetwear label that's based out of Australia which offers apparel for both men and women that ranges from timeless and vintage, to bold and futuristic.

In an effort to promote an empowering message to its female consumers, P.A.M. launched a lookbook to be a part of its Spring/Summer 2017 campaign, which was dubbed 'Women Are The Future.' With this concept in mind, the various images that comprise the lookbook are centered around women who are unafraid of expressing their individualism

Throughout the images, the different female muses pose in patchwork tees and dresses, graphic shirts, oversized bomber jackets, loose-fitting trousers, turtlenecks, hoodies, denim ensembles, and chunky sandals -- which the brand offers in various styles and colorways.