Hardcourt Prestige

Fashion brands tackle athleisure by taking visual cues from tennis

Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them.
SCORE: 7.4
This Month and Warm Top 6 Examples: 12,078 Total Clicks Feb 15 - Mar 17
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Consumer Insight Topics: FashionFashion for MenShoes
Tennis-Themed Editorials - GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
SCORE: 7.6
This Year and V. Hot 3,477 Clicks Pub: Jun 7, 16
Tennis-Themed Editorials
GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
It’s always fascinating to see how the fashion industry will interpret the fads of the season (or year) and in this case Fashion Magazine has decided to focus on a specific sport when it comes... [More]
Heritage Sportswear Collections - The Latest Lacoste Mens Line Pays Homage to its Founder
SCORE: 5
Hot 5,795 Clicks Pub: Feb 19, 15
Heritage Sportswear Collections
The Latest Lacoste Mens Line Pays Homage to its Founder
Felipe Oliveira Baptista unveiled his latest Lacoste Mens collection at New York Fashion Week and paid homage to the label’s founder Rene Lacoste with the range. The Fall/Winter 2015... [More]
Collaborative Tennis-Inspired Tees - The KITH and Nike Apparel Was Made in Honor of the US Open
SCORE: 5.8
This Year and Warm 434 Clicks Pub: Sep 7, 16
Collaborative Tennis-Inspired Tees
The KITH and Nike Apparel Was Made in Honor of the US Open
In commemoration of the US Open in New York, KITH helped to create a new line of Nike apparel that combines the brand names and logos of both. Simplistic in design, the tees are available in... [More]
Throwback Tennis Jerseys - Le Coq Sportif Will Rerelease the Polo Noah for the 2016 French Open
SCORE: 6.5
Warm 1,248 Clicks Pub: Mar 25, 16
Throwback Tennis Jerseys
Le Coq Sportif Will Rerelease the Polo Noah for the 2016 French Open
French athletic brand Le coq sportif has announced it will be bringing back the Polo Noah ahead of the 2016 French Open. The iconic tennis jersey is named for the iconic French tennis star Yannick... [More]
Perforated Suede Shoes - Nike's Newest Tennis-Inspired Shoes are Sophisticated and Elegant
SCORE: 6.5
This Year and Warm 252 Clicks Pub: Aug 26, 16
Perforated Suede Shoes
Nike's Newest Tennis-Inspired Shoes are Sophisticated and Elegant
NikeLab has released two pairs of suede shoes that were designed to be wearable for both men and women. Unlike the brand’s recently released tennis-inspired shoes that are solely intended... [More]
Tennis Ball-Inspired Sneakers - The Addict Miami x Lacoste L!VE Range Celebrates the Summer Sport
SCORE: 4.6
This Year and Mild 872 Clicks Pub: Mar 31, 16
Tennis Ball-Inspired Sneakers
The Addict Miami x Lacoste L!VE Range Celebrates the Summer Sport
The Addict Miami x Lacoste L!VE collection celebrates the popular summer sport and marks the athletic brand’s official sponsorship of the Miami Open 2016. This tournament-ready sneaker range... [More]
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