Everyday Explorer

Urban street style incorporates tech of lifestyle hunting gear

Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology.
SCORE: 8
This Quarter and Hot Top 6 Examples: 10,436 Total Clicks Aug 16 - Mar 17
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Consumer Insight Topics: FashionMarketingHip FashionBranding
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SCORE: 8.2
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Hunter-Inspired Sneakers
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SCORE: 7.5
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SCORE: 7.7
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SCORE: 6.6
This Year and Warm 927 Clicks Pub: Dec 7, 16
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SCORE: 5.3
This Year and Mild 523 Clicks Pub: Nov 14, 16
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