A Collaborative Gray New Balance Was Promoted Alongside Natural Marble

By: Riley von Niessen - Aug 16, 2016
References: endclothing & hypebeast
A fresh gray New Balance sneaker is the result of the American athletic brand's collaboration with a global UK-based retailer by the name of 'END.' The END. and New Balance collaboration marks the first for the two, HYPEBEAST reports.

As a means of giving the neutral-toned shoes more character, the gray New Balances are depicted in a box made of beautiful marble that's placed on a snowy surface. Another image shows a male model staring out into the distance of a mountainous view, again working to highlight the color pallet of the sneakers.

The use of natural marble for the promotion also offers an insight as to what the creators used for their inspiration, making it known to consumers that the exploration-themed sneakers differ from others that appear similar.