Actor Seung-Bum Ryoo Stars in This New Balance Footwear Campaign

By: Riley von Niessen - Jul 27, 2016
References: newbalance & hypebeast
The New Balance footwear brand is set to release its CRT300 model -- a minimalist white sneaker that has retro roots.

In order to promote the product, the company employed South Korean actor Seung-Bum Ryoo -- who is known for his high-energy performances in eclectic films. He shows off the New Balance footwear in a series of black and white images that leaves his tattooed torso exposed as he sits on a hillside.

With this, the campaign works to complement the minimalist design of the CRT300 model -- with the lack of color used in the images reflecting that of the shoe. The colorway of the CRT300 swaps between white, off-white and light gray -- with the latter of the shades creating a contrast for the New Balance footwear logo.