The Columbia Survival Labels Turn into Helpful Tools on Their Own

By: Meghan Young - Jun 15, 2016
References: adeevee
More often than not a clothing tag can seem like a waste of materials, yet that is far from the case when it comes to these Columbia Survival Labels. In order to give such a retail staple a longer life, this clothing company has creatively turned them into helpful tools when out and about in the great outdoors.

Created with the help of the Ogilvy ad agency branch based in Istanbul, Turkey, the Columbia Survival Labels appear to be made with adventurers in mind. From a fishing line tool to a sun dial tool and even a handsaw, clothing tags have never been more badass. People will definitely feel as though they are getting bang for their buck when they pick up an item from Columbia.