KITH and Columbia Sportswear Launch a Camping Collection
References: highsnobiety
KITH works in collaboration with Columbia Sportswear on the joint Camping collection that taps into both efforts' respective expertise. The two are delivering a technical capsule with expansive goods such as apparel, footwear, accessories, and products that are meant for camping.
The gear prepares for wild and outdoor living stylishly and functionally. It is off into two parts: one half of the capsule is comprised of hammocks, tents with co-branded accents, and premium performance knives with the help of Benchmade. The second half of the collection is designed specifically for wearables only. This includes KITH's streetwear sensibilities to deliver impressive silhouettes along with technicalities such as the Omni-Freeze ZERO Ice fabric. This offers advanced cooling technology with a touch-activated cooling system.
Image Credit: KITH
The gear prepares for wild and outdoor living stylishly and functionally. It is off into two parts: one half of the capsule is comprised of hammocks, tents with co-branded accents, and premium performance knives with the help of Benchmade. The second half of the collection is designed specifically for wearables only. This includes KITH's streetwear sensibilities to deliver impressive silhouettes along with technicalities such as the Omni-Freeze ZERO Ice fabric. This offers advanced cooling technology with a touch-activated cooling system.
Image Credit: KITH
Trend Themes
1. Collaborative Camping Collections - The collaboration between KITH and Columbia Sportswear showcases a new trend of joint efforts in creating camping gear with style and functionality.
2. Technical Outdoor Capsules - The Camping collection by KITH and Columbia Sportswear features expansive goods like apparel and accessories designed for outdoor living with a focus on technical performance.
3. Streetwear-inspired Camping Gear - KITH incorporates streetwear sensibilities into the camping collection, offering stylish wearables with innovative technical features like the Omni-Freeze ZERO Ice fabric.
Industry Implications
1. Outdoor Retail - The partnership between KITH and Columbia Sportswear in the Camping collection opens up opportunities for outdoor retail brands to collaborate on functional and stylish outdoor gear.
2. Fashion and Apparel - The combination of streetwear aesthetics and technical performance in the Camping collection paves the way for innovation in fashion and apparel industry for outdoor enthusiasts.
3. Collaborative Design - The joint effort by KITH and Columbia Sportswear on the Camping collection highlights the potential for collaboration across industries to create unique and specialized products.
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