Klättermusen Launches its New Capsule of Practicality
Swedish fashion label Klättermusen introduces its new collection designed for the Fall/Winter 2021 season entitled Off The Mountain. It is full of designs that are prepared to combat the outdoors with a confident sense of practicality during the colder seasons. It offers transitional pieces that are also sleek and simplistic in terms of their design language. Some of the notable items that join the new capsule include the Arngrim Zip Fleece and the Brokk Light Down Jacket.
Both of these items are made using a bio-based Polyamide material, which has 60% of materials that are made using Castor bean oil. Talking about the capsule, CEO Gonz Ferrero states, “Our attention to detail, work on constructions and minimal impact on nature is equal, a process supported by almost 50 years of product development capabilities.”
Image Credit: Klättermusen
Both of these items are made using a bio-based Polyamide material, which has 60% of materials that are made using Castor bean oil. Talking about the capsule, CEO Gonz Ferrero states, “Our attention to detail, work on constructions and minimal impact on nature is equal, a process supported by almost 50 years of product development capabilities.”
Image Credit: Klättermusen
Trend Themes
1. Eco-friendly Apparel - Opportunity for fashion brands to explore and integrate sustainable materials into their product offerings.
2. Functional Fashion - Innovation opportunity for companies to merge functionality and fashion, creating practical clothing pieces for consumers with active lifestyles.
3. Transitional Clothing - Opportunity for fashion retailers to introduce versatile clothing that can be worn across multiple seasons and in different settings.
Industry Implications
1. Fashion Industry - Incorporating sustainable fabrics and functional designs can give companies a competitive edge in the market and appeal to eco-conscious consumers.
2. Outdoor Apparel Industry - Designing clothing for outdoor activities that is both practical and stylish can address the needs of consumers who prioritize functionality in their clothing choices.
3. Sportswear Industry - By exploring eco-friendly materials in the production of functional activewear, companies can cater to consumers who desire clothing that is both sustainable and functional during physical activity.
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