Antisocial Party

Alcohol brands create interactive drinking games that promote staying in

Implications - Alcohol-fueled game nights entice the growing number of consumers who would rather spend a night in with close friends. As a countertrend to the excursions prevalent in Millennial party culture, we’re seeing a movement towards more intimate gatherings that appeal to the socially anxious segment of this demographic. This evolution creates opportunity for alcohol companies to create brand-specific games and products to fuel this growing demand.
SCORE: 7.7
This Quarter and Warm Top 5 Examples: 8,974 Total Clicks Aug 16 - Mar 17
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Consumer Insight Topics: LifestyleToysDrinkingLife-Stages
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SCORE: 9.3
This Year and Viral 4,927 Clicks Pub: Jan 12, 17
Alcohol-Accompanying Board Games
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SCORE: 7
This Year and Warm 1,812 Clicks Pub: Jan 14, 17
Gameshow-Inspired Drinking Games
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SCORE: 7.1
This Year and Warm 1,214 Clicks Pub: Aug 11, 16
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
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SCORE: 6.6
This Year and Warm 650 Clicks Pub: Nov 10, 16
Musical Beer Subscriptions
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Hurd is a unique subscription service that helps its subscribers to discover two new things at once: local craft beers and up-and-coming musicians. Alcohol and music have always been a good pair,... [More]
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SCORE: 5.6
This Year and Mild 371 Clicks Pub: Nov 30, 16
Beer-Themed Board Games
'Craft Beer the Board Game' Involves Collecting Resources for Recipes
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