Branded Beachside

Oceanside activations create immersive branding experiences

Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment.
SCORE: 6.2
This Month and Mild Top 5 Examples: 11,633 Total Clicks Sep 15 - Apr 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Experiential Beach Events - The Interactive 'Facebook Beach' Was Set Up at Cannes
SCORE: 7.8
This Year and V. Hot 4,778 Clicks Pub: Jun 27, 16
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
At this year’s International Festival of Creativity in Cannes, Innovision teamed up with Facebook to create the ‘Facebook Beach’ at the Hôtel Barrière Le Majestic Beach & Pier.... [More]
Surf Bar Pop-Ups - The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
SCORE: 4
Warm 6,041 Clicks Pub: Jan 22, 16
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
The Aperol Beach Club is a pop-up bar that was recently set-up in the heart of Bondi Beach. In addition to sampling an array of craft cocktails, its visitors also tasted gourmet eats and charcuterie... [More]
Pop-Up Aquarium Nightclubs - Ripley's Beach Bash was Hosted at the Toronto Aquarium
SCORE: 4.8
This Month and Mild 247 Clicks Pub: Apr 3, 17
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
Beach parties might bring to mind the surfer extravaganzas of 1960s LA, but the Ripley’s Aquarium of Canada recently brought that historic style into the future with the Ripley’s Beach... [More]
Patriotic Beach Parties - Canadian Olympians are Celebrating Canada Day with a Beach Party
SCORE: 3.4
This Year and Mild 394 Clicks Pub: Jun 27, 16
Patriotic Beach Parties
Canadian Olympians are Celebrating Canada Day with a Beach Party
In honor of Canada’s 149th birthday, the city of Toronto is hosting a beach party for Canadian Olympians. With music, entertainment and appearances by some of the country’s top athletes,... [More]
Musical Invitation Machines - This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
SCORE: 4.7
Mild 173 Clicks Pub: Sep 23, 15
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
This year, Rock in Rio will be celebrating 30 years of featuring great musical acts, so this special milestone demanded festival invites that are equally as exciting. As a Rock in Rio 2015 sponsor,... [More]
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