'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
Katherine Pendrill — April 12, 2017 — World
In an effort to cater to the young surf crowd frequenting Torquay, Australia, the owners of two local kiosk cafes have set up a temporary beachside bar called 'Bomboras.' With spectacular views of Zeally Bay and a menu of gourmet eats, the pop-up bar is the perfect place for hungry surfers to end the day.
Located just an hours outside of Melbourne, Bomboras is a hip beachside bar that sits right on Fisherman's Beach in Torquay. The bar opened up this past November and will run until April 2017. The bar is currently the only place to purchase food and drinks, making it a major draw for the young surfers who come to the area from Melbourne. The appeal to millennials is also clear from the bar's foodie-forward menu, which features Instagram-worthy eats such as an all-day breakfast pizza and colorful quinoa salads.
Located just an hours outside of Melbourne, Bomboras is a hip beachside bar that sits right on Fisherman's Beach in Torquay. The bar opened up this past November and will run until April 2017. The bar is currently the only place to purchase food and drinks, making it a major draw for the young surfers who come to the area from Melbourne. The appeal to millennials is also clear from the bar's foodie-forward menu, which features Instagram-worthy eats such as an all-day breakfast pizza and colorful quinoa salads.
Trend Themes
1. Pop-up Bar Trend - The temporary beachside bar 'Bomboras' exemplifies the growing trend of pop-up bars, offering a unique and limited-time experience for customers.
2. Millennial Surf Culture - The popularity of Bomboras among young surfers highlights the opportunity to target the millennial demographic by catering to their specific interests and preferences.
3. Foodie-focused Menus - The gourmet menu at Bomboras reflects the trend of restaurants and bars offering innovative and visually appealing food options, appealing to the Instagram generation.
Industry Implications
1. Hospitality Industry - The success of the beachside bar trend presents opportunities for the hospitality industry to capitalize on pop-up bars as a way to attract new customers and generate buzz.
2. Tourism Industry - Temporary beachside bars like Bomboras can be a unique selling point for tourist destinations, attracting visitors and providing a memorable experience.
3. Food and Beverage Industry - The rise of foodie-focused menus creates opportunities for the food and beverage industry to create innovative and visually appealing dishes that cater to the millennial consumer.
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