This United Nations Ad Uses Cinema Screens to Promote Development Goals

By: Rahul Kalvapalle - Feb 23, 2016
References: & adweek
This United Nations ad, announced at the Cannes Lions festival back in June, is historic in that it is the first truly global cinematic ad being showcased on screens around the world. The ad stars animated animal characters playing the role of United Nations delegates, and none other than Liam Neeson voicing the all-important role of God.

Supported by the Global Cinema Advertising Association, the ad was developed by director and noted humanitarian Richard Curtis. The animated animal characters were developed by Aardman Animations, the company behind Wallace and Gromit.

The United Nations ad aims to spread the message of the goals devised by the international community to make the world a better and more livable place. Therefore, the use of cinema campaigns to spread the ad around the world makes great sense, while the impressive animations and narrations make this campaign tailor-made for the cinematic medium.