This Chanel Pop-Up is Placed in an Ornate Heritage Site

By: Mishal Omar - Apr 11, 2017
References: retaildesignblog.net
The Chanel pop-up space in the Marais neighborhood of Paris is located in Hotel Amelot de Bisseuil.

The building itself is classified as a national heritage site and was built in the 17th century – and its history can be clearly viewed in how the building has been preserved. The building's exterior has kept its ornate architecture, while its interior has been updated and modernized to suit the needs of the modern day consumer. The Chanel pop-up itself was created to present its Arts et Metiers collection, which features largely neutral-colored clothing and accessories that come in bright, vivid colors.

This pop-up location is able to perfectly balance classic interiors and clothes with designs that have been made contemporary.