Incognito Launch

Brands go undercover to allow new products to receive unbiased reviews

Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way.
SCORE: 7.6
This Quarter and Warm Top 4 Examples: 5,663 Total Clicks Mar 16 - Apr 17
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Deceptive Shampoo Campaigns - Suave Professionals Has Released a Creative Ad to Market Its Shampoo
SCORE: 9.7
This Quarter and Viral 3,741 Clicks Pub: Apr 20, 17
Deceptive Shampoo Campaigns
Suave Professionals Has Released a Creative Ad to Market Its Shampoo
Suave Professionals is an affordable hair care brand that created a unique campaign in order to alter the way consumers view the brand. Due to the brand’s low cost, consumers are less likely... [More]
Deceptive Coffee Shop Menus - Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
SCORE: 9.3
This Quarter and V. Hot 1,551 Clicks Pub: Apr 19, 17
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
This month, residents of Toronto’s hip Queen West neighborhood began buzzing about a new coffee shop called Perfectly Uncomplicated Lattes. While the minimalist decor and millennial-friendly... [More]
Deceptive Salad Bar Pop-Ups - McDonald's Created 'The Salad Society' to Promote Its Healthy Options
SCORE: 6
This Year and Mild 250 Clicks Pub: Jun 16, 16
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
Last summer, McDonald’s Canada created a pop-up called ‘The Salad Society’ as a way of cleverly marketing its products to those who would not normally eat at the fast food chain.... [More]
Gluten-Free Bakery Stunts - Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
SCORE: 2.3
Untested 121 Clicks Pub: Mar 30, 16
Gluten-Free Bakery Stunts
Loblaws Debuted Its Gluten-Free Range at a "Fake" Bakery in Montreal
A recent publicity stunt carried out by Canadian grocery retailer Loblaws tricked unsuspecting consumers into testing out the brand’s private label’s gluten-free product range. Setting... [More]
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