Lifestyle Trial

The try-before-you-buy model moves into unexpected places

Implications - As retail moves into the digital space, more brands are offering the option to try products before buying them. This concept is easier to execute in spaces such as fashion, but what about larger purchase decisions with long-term lifestyle implications? More accuracy, extended sampling, and the use of data come together to make for more thorough trial periods in an era where consumers expect hyper-curated products and services.
SCORE: 6.1
This Week and Mild Top 4 Examples: 1,117 Total Clicks Dec 15 - Apr 17
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Consumer Insight Topics: BusinessAutos
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