Pioneer brands in the alchemy-based wellness realm gain cult-like followings
Implications - As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey.
Workshop Question - What older, antiquated practices from your industry can you tap into to add extra appeal to your product or service?
Trend Themes
1. Alchemy-based Wellness - Pioneering wellness brands driven by alchemy-based knowledge and that provide natural products guided by principles of both modern and ancient medicine are gaining popularity among health-focused consumers.
2. Superfood Supplements - Consumer demand for nutritional supplements packed full of vitamins and nutrients is on the rise as seen in the popularity of brands such as Fountain, WelleCo and Gaia Herbs.
3. Adaptogenic Powders and Lattes - Companies like Moon Juice offer products such as Brain Dust, Power Dust, and Dusted Lattes containing adaptogens and super herbs that health-conscious consumers incorporate into their daily habits.
Industry Implications
1. Nutritional Supplements - The demand for nutritional supplements continues to grow, particularly among health-conscious consumers who prioritize natural and organic options that promote overall wellness.
2. Natural and Organic Beauty - Alchemy-based wellness brands and superfood supplement brands like Fountain, WelleCo, and Cluo Juices are gaining popularity in the natural and organic beauty industry as consumers seek out natural solutions for health and wellness.
3. Food and Beverage - Companies like Moon Juice and Cluo Juices are introducing adaptogenic powders and herbal lattes as part of their product offerings in the food and beverage industry, catering to health-conscious and busy consumers.
