Sensorial Merchandising

Product display captivates consumers through sharable emotions

Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
SCORE: 9.4
This Month and V. Hot Top 4 Examples: 9,648 Total Clicks Jan 17 - May 17
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Consumer Insight Topics: MarketingBusinessInteractiveRetail
Virtual Reality Nail Salons - WAH London's New Flagship Incorporates Tech into Its Business Model
SCORE: 9.2
This Year and Viral 3,473 Clicks Pub: Feb 6, 17
Virtual Reality Nail Salons
WAH London's New Flagship Incorporates Tech into Its Business Model
The new WAH London flagship is based in Soho, London, and offers a unique experience for those who visit it. The nail salon offers a uniquely designed space that is made up almost entirely of... [More]
Immersive Ice Cream Museums - L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
SCORE: 9.3
This Month and V. Hot 1,041 Clicks Pub: May 5, 17
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
Los Angeles has joined the likes of New York in opening a whimsical and Instagram-able Ice Cream Museum. This immersive, ice cream-themed art experience invites viewers to play, admire and indulge.... [More]
In-Mall VR Theme Parks - Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
SCORE: 8.7
This Year and V. Hot 4,068 Clicks Pub: Jan 18, 17
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
Landmark Entertainment, an American technological entertainment and experience company, has announced that it plans to release virtual reality theme parks called ‘LIVE Centers.’ These... [More]
Emotion-Powered Pop-Up Shops - This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
SCORE: 9
This Month and V. Hot 1,066 Clicks Pub: May 9, 17
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
This past holiday season, eBay opened up the first emotion-powered pop-up in central London. Designed to tackle the stress of Christmas shopping by giving clueless consumers some gift inspiration,... [More]
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