The M&M's Frozen Ice Cream Bars Feature Reduced Fat Ingredients

By: Michael Hemsworth - Apr 25, 2017
References: preparedfoods
Being that the frozen dessert category is growing quite fast, the M&M's Frozen Ice Cream Bars come as a new product from the brand that aims to deliver the favorite flavor of the classic candy.

The ice cream bars are made by utilizing reduced fat vanilla ice cream that has been mixed with milk chocolate M&M's that have been crushed. The bars are then treated to a milk chocolate coating to make them look more like a traditional candy bar than just an ice cream treat.

The M&M's Frozen Ice Cream Bars are individually wrapped and come in packs of six, and come as an example of how brands like Mars Chocolate are expanding existing product lines to satisfy consumer preferences for variations on their favorites.