The New Rewe App Allows Customers to Search for Items by Emoji

By: Katherine Pendrill - Mar 6, 2017
References: itunes.apple & esmmagazine
In an effort to bring grocery shopping into the digital age, the German retail-cooperative Rewe has designed a new app that allows customers to shop from their smartphone. With a number of unique features and a user-friendly interface, the app helps to elevate the grocery shopping experience.

The new Rewe app is a smartphone shopping app that allows customers to purchase items with their mobile. Customers can use the app to search for products by name, scanning a barcode or even typing in an emoji. Scanning a barcode also brings up additional product information, such as the nutritional value of an item. Additionally, the app can remember store preferences or specific shopping habits and then suggest exclusive deals or recipes that the user might be interested in. These features ultimately help to streamline and personalize the grocery shopping experience for Rewe customers.