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Emerging humor opportunities for innovators, entrepreneurs and creative minds

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Score: 6.9
This Quarter and Warm Top 4 Examples: 2,415 Total Clicks Date Range: Feb 16 - Jul 16
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Games targeted toward adults take on topical, of-the-moment themes
Implications - Increasing engagement and capitalizing off of buzz, games focused around pop culture phenomena like politics or Internet memes are taking off. By playing into topics that consumers are already interested in and talking about, game creators are not only able to increase sales, but generate word-of-mouth around the products themselves as well. This shift toward a more niche version of existing products is reflective of a consumer base that seeks out goods that reflect their specific interests. [More]
Score: 7.2
This Year and Hot Top 4 Examples: 8,562 Total Clicks Date Range: Nov 15 - Dec 15
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Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. [More]
Score: 5.1
This Year and Mild Top 5 Examples: 8,862 Total Clicks Date Range: Mar 15 - Dec 15
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Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts. [More]
Score: 8.3
This Year and V. Hot Top 5 Examples: 18,211 Total Clicks Date Range: Sep 15 - May 16
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Millennial consumers exhibit a self-aware sense of humor in their content
Implications - Being a large and influential generation, millennials are often publicly studied and critiqued. Many millennials have responded to these negative stereotypes by creating content that parodies them. This shift demonstrates not only a sense of self-awareness on the part of millennials; it's also an example of how humor can challenge perceptions in a positive way. [More]
Score: 4.1
Mild Top 6 Examples: 17,903 Total Clicks Date Range: Aug 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 3.9
Mild Top 4 Examples: 2,314 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 5.4
Warm Top 4 Examples: 69,386 Total Clicks Date Range: Sep 13 - Jun 15
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Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back. [More]
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Score: 3.1
Mild Top 4 Examples: 1,263 Total Clicks Date Range: May 13 - May 15
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College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
Score: 6.2
Hot Top 6 Examples: 135,495 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 4.4
Warm Top 6 Examples: 9,962 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]