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Score: 7.7
This Quarter and V. Hot Top 4 Examples: 5,650 Total Clicks Date Range: Feb 14 - Apr 14
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Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 35,986 Total Clicks Date Range: Apr 14 - Apr 14
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Media adopts accuracy as a means to entertain generations bored with fantasy
Implications - The entertainment industry is fueled by the overarching themes of fantasy and escapism, but the modern consumer is growing tired of the imaginative and instead becoming obsessed with the accurate. Real life proves to be the most appealing concept for consumers that prefer the themes of money problems and civil unrest over inflated celebrity culture or fictional characters. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 8,631 Total Clicks Date Range: Feb 13 - Apr 14
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The notion of too much information on social networks is taken a step further
Implications - Despite already sharing intimate details about their personal lives on social media, users are pushing the boundaries for what's acceptable with online content to break down perceived societal barriers for appropriateness. Predominantly fuelled by younger generations, the content is a result of generations raised in the online world, comfortable with virtual socialization and a generation that feels comfort in the anonymity of the web. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 36,392 Total Clicks Date Range: Dec 13 - Apr 14
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As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 4,743 Total Clicks Date Range: Apr 12 - Mar 14
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The allure of relaxation prompts greater consumer acceptance of aging
Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging. [More]
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Score: 7.1
This Year and Hot Top 4 Examples: 8,931 Total Clicks Date Range: Oct 13 - Jan 14
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Users rebel against social media to show disdain for its ubiquitous nature
Implications - While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 12,232 Total Clicks Date Range: Mar 13 - Jan 14
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Offering stressed consumers a brief escape, weather is given a hilarious makeover
Implications - Speaking to the immature and slightly infantile, weather is being spoofed by Internet culture to bring humor to what's traditionally considered a less than exciting topic. This expression of creativity sympathizes with stressed consumers looking for a consistent escape from routine, while at the same time offering an interactive experience that's never the same to ensure continued patronage. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 89,377 Total Clicks Date Range: Jan 13 - Jan 14
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Joining the pop culture conversation, users satire themselves on social media
Implications - While the majority of users take caution in making sure they present themselves as well as possible on social networks, the rise of self satirization on social media has helped to increase individual humility and work as a form of self promotion in the entertainment world. Transforming the means by which talent is discovered, social self satire is gaining momentum as a means to relate to pop culture while joining the conversation. [More]
Score: 6
This Year and Warm Top 4 Examples: 25,385 Total Clicks Date Range: Apr 13 - Nov 13
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Brands turn to purposely awkward branding to relate to consumers
Implications - Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture. [More]
Score: 6.3
This Year and Hot Top 4 Examples: 8,914 Total Clicks Date Range: Jul 13 - Sep 13
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Social media-based parodies strike a chord with millennials
Implications - Making a statement about the ubiquity of social media while adopting familiar figures in entertaining ways, parodies that use social media as a basis resonate with a generation that uses the platform most often. This cunning commentary is satirical, and has the power to potentially connect with the millennial generation. [More]