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Score: 8.5
This Week and Hot Top 4 Examples: 102,055 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 6,126 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,458 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 6
This Year and Warm Top 4 Examples: 3,113 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 5.9
This Year and Mild Top 4 Examples: 14,691 Total Clicks Date Range: Oct 12 - Jan 15
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Brands embrace cynical attitudes with strategically pessimistic wording
Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception. [More]
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Score: 5.4
This Year and Warm Top 4 Examples: 2,050 Total Clicks Date Range: Aug 14 - Dec 14
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Addressing gender issues, women turn to satirical videos for social expression
Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change. [More]
Score: 7
This Year and Warm Top 4 Examples: 15,721 Total Clicks Date Range: Nov 13 - Nov 14
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Seasonal goods are remixed with pop culture references for youthful allure
Implications - Seeking to attract a more youthful market audience, brands are turning to modern pop culture references to enhance traditional elements like holiday decor and seasonal goods. Using celebrity icons and Internet memes to add humor to childhood references like Santa Claus, brands are using contemporary references to reinvent familiar seasonal aesthetics with intrigue and allure. [More]
Score: 6.7
This Year and Hot Top 4 Examples: 9,690 Total Clicks Date Range: Jan 14 - Nov 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 5,454 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 6
This Year and Warm Top 4 Examples: 10,084 Total Clicks Date Range: Jul 14 - Oct 14
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Brands attach literal urgency to products to convey importance
Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way. [More]