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Score: 8.4
This Month and Hot Top 4 Examples: 34,731 Total Clicks Date Range: Jun 14 - Aug 14
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Sporting events get spoofed as fans crave enhanced levels of interaction
Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 1,141 Total Clicks Date Range: Sep 13 - Jul 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 6,335 Total Clicks Date Range: Feb 14 - Apr 14
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Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 37,180 Total Clicks Date Range: Apr 14 - Apr 14
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Media adopts accuracy as a means to entertain generations bored with fantasy
Implications - The entertainment industry is fueled by the overarching themes of fantasy and escapism, but the modern consumer is growing tired of the imaginative and instead becoming obsessed with the accurate. Real life proves to be the most appealing concept for consumers that prefer the themes of money problems and civil unrest over inflated celebrity culture or fictional characters. [More]
Score: 7.2
This Year and Hot Top 4 Examples: 9,178 Total Clicks Date Range: Feb 13 - Apr 14
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The notion of too much information on social networks is taken a step further
Implications - Despite already sharing intimate details about their personal lives on social media, users are pushing the boundaries for what's acceptable with online content to break down perceived societal barriers for appropriateness. Predominantly fuelled by younger generations, the content is a result of generations raised in the online world, comfortable with virtual socialization and a generation that feels comfort in the anonymity of the web. [More]
Trend Hunter Services
Score: 5.9
This Year and Warm Top 4 Examples: 37,886 Total Clicks Date Range: Dec 13 - Apr 14
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As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 4,837 Total Clicks Date Range: Apr 12 - Mar 14
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The allure of relaxation prompts greater consumer acceptance of aging
Implications - With old age providing the allure of retirement and relaxation, consumers bombarded by responsibilities of work and home are becoming more receptive of the idea of aging. Moving away from the typically mundane references associated with seniors, marketers are presenting elderly citizens with more edge and humor, combining the attraction of maturity with the need to maintain one’s exuberance throughout life. The surge of elderly ads reflect a shift in consumer perspectives toward more positive views of aging. [More]
Score: 6.9
This Year and Hot Top 4 Examples: 9,689 Total Clicks Date Range: Oct 13 - Jan 14
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Users rebel against social media to show disdain for its ubiquitous nature
Implications - While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 12,721 Total Clicks Date Range: Mar 13 - Jan 14
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Offering stressed consumers a brief escape, weather is given a hilarious makeover
Implications - Speaking to the immature and slightly infantile, weather is being spoofed by Internet culture to bring humor to what's traditionally considered a less than exciting topic. This expression of creativity sympathizes with stressed consumers looking for a consistent escape from routine, while at the same time offering an interactive experience that's never the same to ensure continued patronage. [More]
Score: 8.5
This Year and V. Hot Top 4 Examples: 90,885 Total Clicks Date Range: Jan 13 - Jan 14
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Joining the pop culture conversation, users satire themselves on social media
Implications - While the majority of users take caution in making sure they present themselves as well as possible on social networks, the rise of self satirization on social media has helped to increase individual humility and work as a form of self promotion in the entertainment world. Transforming the means by which talent is discovered, social self satire is gaining momentum as a means to relate to pop culture while joining the conversation. [More]