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Score: 6.2
Recent and Warm Top 4 Examples: 1,848 Total Clicks Date Range: Aug 14 - Dec 14
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Addressing gender issues, women turn to satirical videos for social expression
Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 14,971 Total Clicks Date Range: Nov 13 - Nov 14
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Seasonal goods are remixed with pop culture references for youthful allure
Implications - Seeking to attract a more youthful market audience, brands are turning to modern pop culture references to enhance traditional elements like holiday decor and seasonal goods. Using celebrity icons and Internet memes to add humor to childhood references like Santa Claus, brands are using contemporary references to reinvent familiar seasonal aesthetics with intrigue and allure. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 5,201 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,430 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 8,877 Total Clicks Date Range: Jul 14 - Oct 14
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Brands attach literal urgency to products to convey importance
Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way. [More]
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Score: 4.6
This Year and Mild Top 4 Examples: 3,144 Total Clicks Date Range: Jul 14 - Sep 14
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Healthy edibles are copied in an unhealthy format to spoof clean eating
Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating. [More]
Score: 7.8
This Year and Hot Top 4 Examples: 36,705 Total Clicks Date Range: Jun 14 - Aug 14
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Sporting events get spoofed as fans crave enhanced levels of interaction
Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 1,277 Total Clicks Date Range: Sep 13 - Sep 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 6.9
This Year and V. Hot Top 4 Examples: 7,508 Total Clicks Date Range: Feb 14 - Apr 14
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Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 42,214 Total Clicks Date Range: Apr 14 - Apr 14
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Media adopts accuracy as a means to entertain generations bored with fantasy
Implications - The entertainment industry is fueled by the overarching themes of fantasy and escapism, but the modern consumer is growing tired of the imaginative and instead becoming obsessed with the accurate. Real life proves to be the most appealing concept for consumers that prefer the themes of money problems and civil unrest over inflated celebrity culture or fictional characters. [More]