PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 5.4
This Month and Mild Top 4 Examples: 1,678 Total Clicks Date Range: Jul 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 57,426 Total Clicks Date Range: Sep 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,240 Total Clicks Date Range: May 13 - May 15
DEMOGRAPHICS
Popularity
Activity
Freshness
College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
Score: 8.4
This Year and Hot Top 4 Examples: 118,419 Total Clicks Date Range: Dec 13 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 7,036 Total Clicks Date Range: Jan 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for ways to enjoy past pop culture in new forms
Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content. [More]
Trend Hunter Services
Score: 5.8
This Year and Warm Top 4 Examples: 4,792 Total Clicks Date Range: Jul 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 3,219 Total Clicks Date Range: Oct 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 15,376 Total Clicks Date Range: Oct 12 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands embrace cynical attitudes with strategically pessimistic wording
Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception. [More]
Score: 5
This Year and Warm Top 4 Examples: 2,139 Total Clicks Date Range: Aug 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Addressing gender issues, women turn to satirical videos for social expression
Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 15,929 Total Clicks Date Range: Nov 13 - Nov 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seasonal goods are remixed with pop culture references for youthful allure
Implications - Seeking to attract a more youthful market audience, brands are turning to modern pop culture references to enhance traditional elements like holiday decor and seasonal goods. Using celebrity icons and Internet memes to add humor to childhood references like Santa Claus, brands are using contemporary references to reinvent familiar seasonal aesthetics with intrigue and allure. [More]