Humorizing Apathy

Pop cultural expressions embrace the satirical side of indifference

Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty.
SCORE: 3.8
Mild Top 6 Examples: 18,380 Total Clicks Aug 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: Art & Design
Work Excuse Generators - WFH.Ninja Gives Quotable Reasons Why You Should Be Able To Work From Home
SCORE: 6.7
Warm 1,864 Clicks Pub: Jul 28, 15
Work Excuse Generators
WFH.Ninja Gives Quotable Reasons Why You Should Be Able To Work From Home
If you just can’t be bothered to get up and go to work today, this excuse generator could help you figure out what to say to your boss. Created by Christina Ng, WFH.Ninja is a website that... [More]
Minimalist Apathetic Dishware - Show Your Indifference with the Meh Coffee Mug
SCORE: 3.3
Warm 7,600 Clicks Pub: Jan 12, 14
Minimalist Apathetic Dishware
Show Your Indifference with the Meh Coffee Mug
Whether at home or at work, The Meh Coffee Mug is sure to get the job done, just don’t expect it to be enthusiastic about it. Made from ceramic, the Meh Coffee Mug holds up to 14 ounces of... [More]
Edgy Apathetic Socks - These Expressive Socks are Definitely an Example of Edgy Clothing
SCORE: 2.9
Mild 3,362 Clicks Pub: Aug 31, 13
Edgy Apathetic Socks
These Expressive Socks are Definitely an Example of Edgy Clothing
The last place you would expect to find an example of edgy clothing would be from a pair of white socks; however, the ‘I don’t give a f*ck’ socks are a pair of feet warmers that... [More]
Chick Flick Phone Cases - This Mean Girls Phone Case Features a Delicious Quote
SCORE: 2.9
Mild 1,554 Clicks Pub: May 5, 14
Chick Flick Phone Cases
This Mean Girls Phone Case Features a Delicious Quote
The Mean Girls phone case by Society 6 is but one of many ways to commemorate one of your favorite films. The ten year anniversary of the cult classic has come and gone—a bittersweet moment... [More]
Grumpy Sleeveless Shirt Designs - These Sassy Tank Tops from Human Show you Could Not Care Less
SCORE: 1.6
Untested 3,130 Clicks Pub: Sep 2, 13
Grumpy Sleeveless Shirt Designs
These Sassy Tank Tops from Human Show you Could Not Care Less
These sassy tank tops from Human display the slogan, “Spoiler Alert: I Don’t Care.” The unisex shirts come in a wide variety of colors and styles, including white with pink... [More]
Apathetic Twerking Satires - This Political-Inspired Parody Uses Miley to Draw Attention to the News
SCORE: 1.5
Untested 870 Clicks Pub: Sep 4, 13
Apathetic Twerking Satires
This Political-Inspired Parody Uses Miley to Draw Attention to the News
We Tumblforya has created a page and is used a political inspired-parody in order to show how the public needs to pay more attention to the news. Even though it’s been over a week since the... [More]