One YouTuber Learns the Importance of Ontario Pension Plans

By: Riley von Niessen - May 16, 2016
References: adweek
The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a YouTube star, cooking with a retiree by the name Livingstone. The two make a jerk chicken recipe and then make music using objects in the kitchen -- something that Andrew does for his YouTube channel.

Representing the millennial age group in the ad, Andrew teaches Livingstone how to be a YouTube star, while learning about retirement at the same time. Following the excited pair, Livingstone gets a better understanding of the technology used by the millennial as well as the emphasis on Internet culture. Once the food is cooked, Livingstone explains retired life, focusing on the importance of saving, investments and getting an Ontario pension plan to ensure a positive future.