Whimsical Gifting

Mythical gift-giving references the power of Internet culture

Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts.
SCORE: 4.4
Mild Top 5 Examples: 11,393 Total Clicks Mar 15 - Dec 15
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DEMOGRAPHICS
Consumer Insight Topics: Art & Design
Mythical Cereal Bowls - This Cute Bowl from UncommonGoods is Shaped to Look Like a Rotund Unicorn
SCORE: 5.4
Warm 5,908 Clicks Pub: Mar 10, 15
Mythical Cereal Bowls
This Cute Bowl from UncommonGoods is Shaped to Look Like a Rotund Unicorn
This cute bowl looks like a mythical and majestic creature. Available online from UncommonGoods, Elwood the Unicorn Cereal Bowl was designed by JoAnn Stratakos. The bowl is mostly white with a head,... [More]
Sparkly Unicorn Cosmetics - This Somewhat Crassly Branded Glitter Gel is Dubbed 'Unicorn Snot'
SCORE: 5.4
Warm 1,497 Clicks Pub: Nov 30, 15
Sparkly Unicorn Cosmetics
This Somewhat Crassly Branded Glitter Gel is Dubbed 'Unicorn Snot'
While many people already know unicorn blood has healing properties, what they may be less aware of is the fact that their boogers have a beautifying effect—or at least, that is what this... [More]
Mythical Wooden Toys - This Decorative Wooden Character is Designed to Resemble Bigfoot
SCORE: 3.6
Mild 2,320 Clicks Pub: Nov 2, 15
Mythical Wooden Toys
This Decorative Wooden Character is Designed to Resemble Bigfoot
New York designer David Weeks recently teamed up with the furniture brand ‘e15’ to produce a decorative wooden creature that resembles Bigfoot. As technology becomes more accessible for... [More]
Fantasy Cat Calendars - This Whimsical Cat Calendar Features Magically Winged Felines
SCORE: 3.4
Mild 1,067 Clicks Pub: Nov 16, 15
Fantasy Cat Calendars
This Whimsical Cat Calendar Features Magically Winged Felines
Designer Nicole Marie used her creative skills and adorable felines as model to create this magically whimsical cat calendar for 2016. The calendar began when the designer added wings to an image... [More]
Mythical Writing Tools - This Adorable Unicorn Pen Gives Your Stationery Collection a Magical Touch
SCORE: 3.6
Untested 601 Clicks Pub: Dec 1, 15
Mythical Writing Tools
This Adorable Unicorn Pen Gives Your Stationery Collection a Magical Touch
This unicorn pen makes an adorable stocking stuffer or small gift for any unicorn lovers you want to spoil slightly this holiday season. Available from ASOS, the NPW writing implement is designed to... [More]
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