Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts.
Workshop Question - What can your brand offer to leverage the purchasing power of online "fandoms."?
Trend Themes
1. Whimsical and Nostalgic Products - Manufacturers are offering whimsical products that reference mythical creatures and evoke a sense of nostalgia for consumers, embracing internet fandoms in the real world.
2. Handcrafted Tech-free Toys - As technology permeates every aspect of our lives, wooden toys made without high-tech features are becoming increasingly popular, providing lucrative opportunities for manufacturers of handcrafted, tech-free toys.
3. Playful Novelties - Manufacturers are exploring quirky and fun items, such as unicorn-themed cosmetics, in order to appeal to a younger audience looking for playful and unique novelties.
Industry Implications
1. Toys and Games - The whimsical and nostalgic trend in product design opens a window for innovative manufacturers to make unique, tech-free toys and gain traction.
2. Fashion and Personal Care - The playful and quirky persona has inspired designers to make unique non-conforming items in this particular sector, expanding to cosmetics, hair and body care products.
3. Giftware - Consumers are now willing to pay a premium for fun and playful novelties and giftware, opening up new business opportunities for retailers to provide personalized and creative options.
5 Featured, 40 Examples:
295,649 Total Clicks
Date Range:
Mar 15 — Dec 15
Trending:
Average
Consumer Insight Topics:
