Modernizing Medical

The medical industry turns to youth-centric campaigns

Implications - In an effort to shed its cold, clinical image, the medical industry has turned to campaigns that inject a fun, millennial-friendly sensibility into marketing. Whether through the use of entertainment, social media or satire, this approach seeks to bring preventative care to the forefront of youth consciousness. Though carefree at first glance, the progression of medical marketing speaks to the importance of reaching younger generations.
SCORE: 4.6
Mild Top 4 Examples: 4,103 Total Clicks Jan 15 - Dec 15
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DEMOGRAPHICS
Heroic Sperm Donation Ads - This Clever Ad Encourages Modern Day Male Heroes to Donate Seminal Fluid
SCORE: 7.1
Hot 2,086 Clicks Pub: Oct 14, 15
Heroic Sperm Donation Ads
This Clever Ad Encourages Modern Day Male Heroes to Donate Seminal Fluid
Australia-based agency ‘Core’ created this cheeky ad that encourages modern day male heroes to donate their sperm. The ad features printed posters and billboards with male heroes such as... [More]
Villainous Cancer Campaigns - The Med Center Compares Early Stages to Young Evil Historical Icons
SCORE: 3.5
Mild 1,291 Clicks Pub: Jun 2, 15
Villainous Cancer Campaigns
The Med Center Compares Early Stages to Young Evil Historical Icons
The Med Center campaign looks very medical, until people take a closer look at the details. Body parts plagued with early stages of cancer are likened to evil historical icons. Yet these characters,... [More]
Zombie Donor Campaigns - This Health Campaign Takes Advantage of the Walking Dead's Popularity
SCORE: 2.8
Untested 598 Clicks Pub: Jan 10, 15
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
In order to raise awareness about the launch of the Walking Dead’s fifth season premiere and encourage more young people to become organ donors, this donor campaign was set up by FOX Poland.... [More]
Beatboxing Healthcare Stunts - This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
SCORE: 3.9
Untested 128 Clicks Pub: Dec 3, 15
Beatboxing Healthcare Stunts
This Lung Cancer Awareness Stunt Shares a Message Through Beatboxing
This lung cancer awareness stunt makes the most of the fact that during the cold winter months, people are more prone to contracting colds, coughs, the flu and other illnesses. Boehringer UK and the... [More]
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