This Ad Spot for Opdivo Highlights a Recently Approved Treatment

By: Rebecca Byers - Dec 2, 2015
References: ispot
This emotional television commercial for the immunotherapy drug Opdivo showcases a father-son relationship affected by advanced squamous, non-small cell lung cancer. Titled 'Longer Life,' the emotive ad spot showcases the exciting potential of the drug, which is intended for patients previously treated with platinum-based chemotherapy that did not succeed.

Shot in the architectural wonder of downtown Chicago, the Opdivo commercial highlights the risks involved with taking the drug as well as the results of a recent clinical study, which suggested that Opdivo reduced the risk of dying in studied patients by 41% compared to chemotherapy.

Opdivo, an intravenous drug manufactured by Bristol-Myers Squibb, is currently the only immunotherapy drug approved by the FDA for the treatment of advanced squamous, non-small cell lung cancer.