This Pringles Duck Lip Ad Spoofs Selfie Habits with User Photos

By: Rebecca Byers - May 27, 2015
References: vimeo & facebook
The clever Pringles Duck Lip campaign invites consumers to capture, name and share their favorite pose with the iconic chip-lip look for a chance to be featured in their next video. The intriguing campaign is a great way to ensure consumer engagement, especially on social media, given the high chance of any user featured sharing the video across their own platform. The Pringles Duck Lip campaign is also supported by the #PringlesDuckLip hashtag.

The Pringles Duck Lip campaign is particularly clever in its reclaiming of the playful act of wearing two inverted Pringles chips over one's lips as an instantly recognizable and memorable brand experience. In combining this strategy with an engaging social media strategy that sees consumers as the source of content, the campaign becomes one that is organically shareable and cost-efficient.