Virtual Creativity

Consumers turn to AR and VR tools to create content of their own

Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way.
SCORE: 7.4
This Quarter and Warm Top 6 Examples: 13,760 Total Clicks Jan 15 - Dec 16
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Consumer Insight Topics: TechMobilePhotography
360-Degree VR Cameras - Jaunt Unveils the First Professional Model for Epic Cinematic Footage
SCORE: 7.1
V. Hot 4,200 Clicks Pub: Jul 2, 15
360-Degree VR Cameras
Jaunt Unveils the First Professional Model for Epic Cinematic Footage
Jaunt VR, a company based in Palo Alto, California, has built from the ground up what it is touting as the world’s first professional 360-degree VR camera. An impressive feat, this piece of hi-... [More]
Cinematic VR Cameras - The 'Lytro Immerge' is Designed to Capture 360 Degrees of VR Footage
SCORE: 5.5
Warm 1,663 Clicks Pub: Nov 6, 15
Cinematic VR Cameras
The 'Lytro Immerge' is Designed to Capture 360 Degrees of VR Footage
Lytro has designed a brand new virtual reality camera called the ‘Lytro Immerge’ that’s capable of capturing 360 degrees of cinematic VR footage. The advanced VR camera resembles... [More]
Augmented Reality Drumsticks - Muzik's Smart Drum Sticks Sync to the Audio Brand's Headphones
SCORE: 6.1
Warm 6,261 Clicks Pub: Jan 9, 15
Augmented Reality Drumsticks
Muzik's Smart Drum Sticks Sync to the Audio Brand's Headphones
As seen at CES 2015, Muzik’s audio technology is expanding across devices from beyond their smart on-ear headphones to smart drum sticks. The tech-embedded musical instruments create high-... [More]
Spherical Video Cameras - This 360-Degree Camera Helps Users Capture Spherical Panoramas
SCORE: 5.8
Warm 963 Clicks Pub: Sep 5, 15
Spherical Video Cameras
This 360-Degree Camera Helps Users Capture Spherical Panoramas
‘Bubl’ is a 360-degree video camera that allows users to capture spherical panoramas. While there are many cameras and accessories designed for capturing panoramic images, this device... [More]
Virtual Reality Action Cams - The 'Vyu360' 4K Ultra HD Camera Captures Immersive Adventure Footage
SCORE: 7
This Year and Warm 548 Clicks Pub: Oct 14, 16
Virtual Reality Action Cams
The 'Vyu360' 4K Ultra HD Camera Captures Immersive Adventure Footage
The ‘Vyu360’ 4K ultra HD camera enables adventurers to capture their travels in an immersive way unlike ever before thanks to a bevy of innovative technologies. 360-degree cameras have... [More]
Detachable VR Smartphone Cameras - The 'Giroptic iO' 360 Cameras Transform iPhones and iPads
SCORE: 5.5
This Quarter and Mild 125 Clicks Pub: Dec 15, 16
Detachable VR Smartphone Cameras
The 'Giroptic iO' 360 Cameras Transform iPhones and iPads
The ‘Giroptic iO’ 360 cameras are designed to enable users to transform their existing devices into virtual reality cameras without having to struggle with oversized equipment. Fitting... [More]
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