Holiday Novelty

Brands take advantage of the holidays in unexpected ways

Implications - Products, services and brands that are not typically associated with the holidays are attempting to change public opinion by offering festive experiences and branding. This approach works not only in surprising and delighting consumers, but also aligns the brand or product in question with the surge of cheer and goodwill that surrounds the season.
SCORE: 5.1
This Year and Mild Top 6 Examples: 3,288 Total Clicks Nov 15 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBusinessInteractiveRetail
Stylish Hipster Santas - This Mall Santa Does Not Wear Traditional Christmas Garb
SCORE: 7.1
V. Hot 1,060 Clicks Pub: Dec 8, 15
Stylish Hipster Santas
This Mall Santa Does Not Wear Traditional Christmas Garb
Portland’s Pioneer Place shopping mall in running a new campaign with a non-traditional mall Santa. Recently a mall in Toronto made waves for hosting a fashion-forward Kris Kringle. Now it... [More]
Galactic Christmas Shows - Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
SCORE: 3.9
Warm 470 Clicks Pub: Nov 12, 15
Galactic Christmas Shows
Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
To launch it’s sci-fi Holiday campaign, French department store Galeries Lafayette put on a Star Wars Christmas show unlike any other. The Holiday spectacular featured twinkling lights,... [More]
Philanthropic Pet Campaigns - Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
SCORE: 4.6
Mild 477 Clicks Pub: Dec 9, 15
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
Healthy dog food brand Nutram recently released its 2015 holiday campaign, titled #BetterTogether. The campaign is not only visually bold—with cinemagraph holiday cards of dogs and their owners&... [More]
Holiday Pop-Up Lodges - Fortnum & Mason Will Host Workshops at Somerset House
SCORE: 4.2
Mild 553 Clicks Pub: Nov 25, 15
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
Part of the larger #FortnumsChristmas calendar, Fortnum & Mason recently announced they will be hosting a weekly event called Treat Tuesdays at their Christmas Arcade pop-up at the Somerset... [More]
Festive Scented Taxi Cabs - Molton Brown's 'Christmas Carriages' Offer Induglent Rides
SCORE: 3.7
Mild 626 Clicks Pub: Dec 31, 15
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Throughout the month of December, bath and body brand Molton Brown launched a five-car fleet of ‘Christmas Carriages,’ scented taxi cars across the greater London area. The five taxi... [More]
Basketball Player Retail Appearances - This Retailer Hosted Celtics Players During the Holidays
SCORE: 3.9
This Year and Untested 102 Clicks Pub: Jul 15, 16
Basketball Player Retail Appearances
This Retailer Hosted Celtics Players During the Holidays
To increase sales during the holiday season, Modell’s Sporting Goods brought several Boston Celtics players into its stores to meet with customers. By leveraging the popularity of NBA stars,... [More]
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