Retreat Culture

Brands align with spiritual principles for Millennial appeal

Implications - Though Millennials are less likely to be involved with or motivated by religion, many continue to express an interest in spirituality, meditation and holistic wellness. As a result, brands are offering experiences that closely mimic the religious or spiritual "retreat," whilst continuing to align with modern-day interests, such as social media or entertainment. By combining community-oriented values with the often solitary activities favored by Millennials, brands create a hybrid experience that promotes self-care and wellness in an accessible way.
SCORE: 4.8
This Year and Mild Top 4 Examples: 2,744 Total Clicks Jul 15 - May 16
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Consumer Insight Topics: LifestyleHealthLife
Television-Themed Retreats - This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
SCORE: 5.2
Warm 759 Clicks Pub: Oct 5, 15
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
The ‘Catch-Up Grant’ is a unique project that provides a quiet place for consumers to binge watch their favorite shows. Thanks to services such as Netflix, binge-watching has become a... [More]
Mindful Beauty Bars - Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
SCORE: 4.4
Mild 1,297 Clicks Pub: Jul 21, 15
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... [More]
Outdoor Writing Retreats - The Wilder Running and Writing Retreat Emphasizes Fitness and Creativity
SCORE: 4.1
This Year and Mild 334 Clicks Pub: May 26, 16
Outdoor Writing Retreats
The Wilder Running and Writing Retreat Emphasizes Fitness and Creativity
The Wilder Running and Writing Retreat is a vacation package that is specially designed for women looking for a different kind of wellness retreat. Instead of focusing solely on fitness or meditation,... [More]
Stress-Reducing Getaways - The Stress Re-Set Retreat Helps Women Tackle the Cycle of Burnout
SCORE: 4
This Year and Untested 354 Clicks Pub: May 26, 16
Stress-Reducing Getaways
The Stress Re-Set Retreat Helps Women Tackle the Cycle of Burnout
The ‘Stress Re-Set Retreat’ is a health and wellness holiday that tackles the mental, physical and emotional impacts of stress on the body. Unlike other retreats that focus solely on... [More]
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