Boosted Beverage

Gen Z turns to high-performance beverages to increase wellness

Implications - Teenagers today make up a generation that is both health-conscious and well-informed, two factors which heavily influence purchasing decisions. Gen Z's definition of "wellness" is not limited to counting calories or organic ingredients, however, and they often turn to high-performance products when it comes to food and beverage. More than simply expanding the definition of wellness, this shift speaks to younger consumers' desire for tangible, results-based offerings.
SCORE: 5.5
This Year and Mild Top 5 Examples: 5,768 Total Clicks Oct 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthDrinking
Energy-Boosting Waters - These Functional Drinks are Designed to Boost Brain Power
SCORE: 4.6
Warm 3,519 Clicks Pub: Oct 7, 15
Energy-Boosting Waters
These Functional Drinks are Designed to Boost Brain Power
‘Hoop Polska’ recently debuted a line of functional drinks that are designed to boost energy and mental balance. While energy drinks offer a caffeinated kick, many people are looking for... [More]
Antioxidant Water - Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
SCORE: 5.6
Warm 1,176 Clicks Pub: Oct 28, 15
Antioxidant Water
Bai's 'Antiwater' is Twice Purified and Infused with Free Radical Protection
This antioxidant water from Bai Brands is purified twice before it is enriched with electrolytes and free radical-fighting antioxidants. Branded as ‘Bai Antiwater,’ the nano-filtered... [More]
Effervescent Vitamin Beverages - Emergen-C is a Fizzy Vitamin Drink Mix Packed with Electrolytes
SCORE: 5.4
Warm 654 Clicks Pub: Nov 4, 15
Effervescent Vitamin Beverages
Emergen-C is a Fizzy Vitamin Drink Mix Packed with Electrolytes
Emergen-C is a naturally fizzy vitamin drink mix packed with key nutrients, seven B vitamins and 1,000-milligrams of vitamin C. The immune system-boosting drink mix is simply added to a glass of... [More]
Mind-Boosting Water Packets - These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs'
SCORE: 4.4
Mild 346 Clicks Pub: Nov 5, 15
Mind-Boosting Water Packets
These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs'
The ‘Mind Herbs’ water packets from Four Sigma Foods use a blend of pure herbs to: improve memory, learning, encourage calm relaxation, reduce stress and restore balance in the body.... [More]
Energizing Kombucha Drinks - Revive Kombucha is Introducing a Lively Fermented Yerba Mate Drink
SCORE: 3.1
This Year and Untested 73 Clicks Pub: Nov 11, 16
Energizing Kombucha Drinks
Revive Kombucha is Introducing a Lively Fermented Yerba Mate Drink
‘Solar’ is the name of an intriguing yerba mate drink from Revive Kombucha that is branded as an “elixir for the big tests in your life.” Yerba mate is commonly recommended... [More]
Quantcast